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DreamWorks

Abominable movie release merchandise

Abominable range on a blue background: a white plush yeti backpack, matching plush headphones, a fur-fronted notebook, a bobble hat and a character keyring
  • Licensed film merchandise
  • Plush, stationery, winterwear
  • Concept to production

We were briefed to develop a range of fun, commercial merchandise to support the theatrical release of DreamWorks' Abominable, bringing the film's lovable yeti character to life through products that would appeal to its family audience.

Taking inspiration from the character's distinctive fluffy white appearance, we developed a cohesive collection spanning stationery, accessories and lifestyle products. The range included plush backpacks and pencil cases, character keyrings, notebooks and pencils, electronics, accessories and winterwear.

Abominable stationery laid out on blue: a spiral notebook, colouring pencils, a topper pencil, a ruler, a sticker sheet, a badge, a plush pencil case and a pom-pom keyring
Abominable stationery laid out on blue: a spiral notebook, colouring pencils, a topper pencil, a ruler, a sticker sheet, a badge, a plush pencil case and a pom-pom keyring

By carrying the character's instantly recognisable look across different product categories, we created a range that felt playful, tactile and unmistakably Abominable, while remaining practical and commercially focused.

Two Abominable t-shirts, one white carrying the film poster artwork and one charcoal with the yeti character waving above the film logo
Two Abominable t-shirts, one white carrying the film poster artwork and one charcoal with the yeti character waving above the film logo

From initial concept and product development through to sourcing and production, we transformed the movie artwork into a coordinated merchandise collection ready to support the film's release.

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